Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences
نویسندگان
چکیده
منابع مشابه
Attitudinal affect and behavioral intentions.
To further delineate the conceptual and operational properties of attitude structure, the relationship between affect and behavioral Intentions was tested by Campbell and Fiske's (1959) imiltitrait-multi■ethod matrix procedure. Involved were measures of affect, behavioral intentions, and a multiplicative function of measures of behavioral intentions and the affect toward the behaviors. The resu...
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ژورنال
عنوان ژورنال: Journal of Consumer Affairs
سال: 2019
ISSN: 0022-0078,1745-6606
DOI: 10.1111/joca.12235